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This month will focus on the area of Brand Management. Companies spends millions of dollars each year implementing marketing techniques to develop, maintain, revitalize their brands.

This editorial from the Journal of Brand Management focuses on the how the industry of brand management is growing due to the increase of social media mechanisms and media in gernal. 

While company's spend money and resources on developing their brand, there is also literature on the building of a personal brand. The idea of having a personal brand is similar to the old career development suggestion of having a concise and clear personal elevator speech. Here are two articles from INC.com and Fast Company that discuss the process and importance of developing your own personal brand.

http://www.inc.com/marla-tabaka/what-is-your-personal-brand.html

http://www.fastcompany.com/magazine/10/brandyou.html

Please reply with any suggestions or experiences relating to creating a personal brand.